Pantone 16-1546: Living Coral
Does the above make you feel so 2019? Well according to Pantone, it should. I really enjoyed their website’s descriptions of the color.
“Vibrant, yet mellow”
“Embraces us with warmth and nourishment to provide buoyancy in our continually shifting environment”
“The engaging nature […] welcomes and encourages lighthearted activity”
“Symbolizing our innate need for optimism and joyful pursuits”
“Embodies our desire for playful expression”
“Representing the fusion of modern life […] appears in our natural surroundings and at the same time, displays a lively presence within social media”
The adjective-laden color descriptions go on and on.
About Pantone & the Color of the Year
Pantone is a color matching business with use cases in printing (ink) as well as paint, fabric, plastics and software. The Pantone Color Institute is a business unit within Pantone, which exists to forecast global color trends and advise companies on color choices.
There has been a Pantone Color of the Year since the year 2000. The institute claims to examine a variety of influencers in its choice, including but not limited to films, artists, fashion and popular travel destinations.
Sounds like a pretty fun job to me.
What do you think? Is this an accurate depiction of the color of 2019? Does it make you feel vibrant, yet mellow? And help fuse your natural and digital worlds?
How about for interior design? Will you be painting your walls in Living Coral?