Reporter Patrick Cone interviewed me for the Park Record newspaper last week and posed this question: “Where do Park City real estate owners live full time?”. I contacted Summit County Treasurer, Corrie Forsling to obtain the answer.
Why is it interesting and why is it important?
The marketing of properties must be targeted to the location of potential buyers. All of my listings are posted on both the Park City Multiple Listing Service (MLS) and the Wasatch Front MLS, which covers about 95% of Utah. My internet and social media marketing are also targeted to the locations where clients are most likely to come from.
Summit County Property Owners by State
| Utah | 28,026 | 73% | ||
| California | 3,082 | 8% | ||
| Texas | 957 | 2% | ||
| Florida | 923 | 2% | ||
| New York | 743 | 2% | ||
| Arizona | 622 | 2% | ||
| Illinois | 407 | 1% | ||
| Nevada | 334 | 1% | ||
| New Jersey | 237 | 1% | ||
| Maryland | 213 | 1% | ||
| Colorado | 208 | 1% | ||
| Pennsylvania | 205 | 1% | ||
| Virginia | 200 | 93% | ||
I have put 23 properties under contract since January. Here is the where my personal clients live full time.
My Client Breakout
| Utah | 10 | 43% |
| California | 3 | 13% |
| Texas | 4 | 17% |
| Florida | 2 | 9% |
| Minnesota | 2 | 9% |
| Colorado | 1 | 4% |
| Arizona | 1 | 4% |
| Total | 23 | 100% |
Comparing my numbers to Summit County makes me wonder if we can expect the primary residence location of Summit County property owners to shift over the next few years. It will be interesting to watch.